Optical retailer grows its storefront presence to 38 states
DALLAS — Eyemart Express, a leading national optical retailer and fastest provider of quality eyewear in the industry, announces its expansion into Florida with the opening of its 200th store in Destin on June 17. With its move into Florida, the optical retailer now has brick-and-mortar locations in thirty-eight states as the company celebrates its twenty-ninth anniversary.
“We are proud to celebrate this 200-store milestone and bring our time-saving optical solution to Florida,” said Michael Bender, Eyemart Express CEO. “We attribute our growth to communities nationwide embracing our brand, with its high-quality products and superior level of service thanks to our more than 1,700 employees.”
Dr. Doug Barnes opened the first Eyemart Express store in 1990 in Appleton, Wisconsin with the goal to provide an affordable, one-hour eyewear solution to customers. That mantra has remained the core mission of Eyemart Express, which proudly boasts it is the fastest provider of quality prescription eyewear in the industry. All 200 company-owned stores feature onsite labs so 90 percent of glasses can be ordered and received on the same day — some in as little as 30 minutes.
Keeping customer convenience at the forefront in the digital age, the optical retailer launched online shopping in 2017. Eyemart Express’ ecommerce is different from other online retailers — technicians at its local stores take a customer’s measurements and input the information into an online system. This ensures proper fit and provides a curated selection of high-quality frames ideal for their prescription and lens type when customers later shop at home.
“Our expansion into Florida enables us to contribute to local economies by creating new employment opportunities,” said Mr. Bender. “Positions in our stores are more than just jobs – they are career paths. When new associates join our team, they are taught everything about eyewear and are trained in a trade. We find they feel empowered because they have those skills for the rest of their lives,” said Mr. Bender.
At more than 2,800 square feet, Eyemart Express’ milestone store is located at 16055 Emerald Coast Parkway, offering more than 2,000 frames for men, women, and children from brands such as Fendi, Gucci, Calvin Klein, Ray-Ban, and Columbia. Eyemart Express will celebrate its 200th store with a ribbon cutting ceremony on Tuesday, June 18, and events in its stores nationwide.
About Eyemart Express
Eyemart Express (EyemartExpress.com), is a national optical retailer known for providing high-quality prescription eyewear in as little as 30 minutes. Eyemart Express ranks among the top 10 optical retailers in the country with its family of brands: Vision 4 Less, Visionmart Express, and Eyewear Express. The company is based in Farmers Branch, Texas, and has 232 stores in 42 states. Eyemart Express offers a robust frame selection for the whole family with more than 2,000 frames in every store from brands such as Ray-Ban, Coach, Nike, and Disney. On-site lens labs and skilled lab techs in stores can deliver high-quality glasses in as little as 30 minutes.
