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Is It Better to Shop in Person or Online?

Is It Better to Shop in Person or Online?

Online eyewear shopping is more accessible than ever, but most people still have real questions about whether it's the right choice for them. The truth? It depends on your situation. If you're buying glasses for the first time or getting a new prescription, an in-store visit gives you professional fitting and expert guidance. If you already know your measurements and prescription, online shopping offers unmatched convenience.

You don't have to choose one path forever. At Eyemart Express, first-time shoppers can start with an in-store visit, where we'll help you find the perfect frame and professionally fit your glasses. You can also shop online anytime, giving you the flexibility to choose what works best for each pair you need.

Advantages of Buying Glasses in Person

When you visit an Eyemart Express store, you gain access to expert support and hands-on service that makes finding the right glasses easier. Explore the advantages of shopping in-store to find out why many consider Eyemart Express one of the best places to buy glasses. 

Professional Fitting

At your local store, an expert fits your glasses for you. This matters more than most people realize. Frame alignment, pupillary distance measurement, optical centration and how the glasses physically sit on your face all affect how well the lenses actually work.

Professional eyeglass fitting positions your lenses exactly where they need to be for optimal vision. Glasses that fit just right help prevent squinting, head tilting and constant adjustments, which can promote long-term eye health and all-day comfort.

Guided Selection Experience

Trying on frames in person gives you a true sense of how they look and feel. An Eyewear Expert can walk you through the process of selecting a frame for your face shape, helping you find the right proportion in a color, texture and style you love.

Now let's talk lenses. Professionals consider your prescription and lifestyle to select lenses that make your world brighter. We'll ask about your activity level and hobbies and whether you're indoors or outdoors most of the day to help you find the right ones.

Glasses in a Blink

You can get an eye exam and shop in-store in one trip. Eyemart Express partners with independent optometrists who practice at or next to most of our locations. After your appointment, simply head over to our store for glasses in a blink.

Vision Insurance Benefits

If you have vision coverage, take advantage of it and shop in-store. We accept more than 1,000 insurance plans, including EyeMed, DavisVision and UnitedHealthcare. We are happy to help you with claims, even if your plan is out-of-network.

In-Store Offers

In-store shopping also gives you access to exclusive offers you won't find online. Look for back-to-school offers for kids and promotions designed to help you maximize your vision benefits throughout the year. Alternatively, take advantage of first responder and school faculty and staff offerings.

Advantages of Buying Glasses Online

Shopping from home offers a streamlined experience that fits your schedule and puts you in control of every step.

Online Convenience

Browsing online means no store hours, no travel and no in-store waiting. It's a practical, established option for shoppers who know their prescription. Many experienced glasses wearers know their pupillary distance, frame width preferences and bridge size, making online shopping a convenient choice.

Ordering remotely also works well for quick replacements. Perhaps your pair broke, or your kid misplaced theirs. You can order a replacement without leaving home. Need a backup pair to keep in your car, office or gym bag? Getting yours online is ideal.

Online Fit Tools

One of the biggest drawbacks of shopping from home is that you can't try on glasses. But we've solved that problem — you can see which frames fit your features with our privacy-friendly virtual try-on tool. The option is available for each pair online. You can take your time and "try on" as many frames as you like in the comfort of your home.

To find a frame that fits well, learn how to find glasses for your face shape. Step-by-step instructions for measuring your face make it simple to find glasses that fit comfortably and complement your features.

Online Offers

With a wide range of online offers, you can find glasses at the right price point. Look out for seasonal offers and two-for-one options. We have affordable eyewear options for the whole family.

Easy Ordering and Free Shipping

Ordering glasses online is straightforward. Use our intuitive ordering process that walks you through each step of the decision-making process. Once you've selected your frame from our large selection, complete the following steps:

  1. Select your lenses: Choose between single-vision and progressive lenses.
  2. Choose your lens features: Would you like clear, light-changing or polarized lenses?
  3. Select your lens material: We offer various lens materials, including plastic, polycarbonate and UltraX HD.

Expect your order to arrive in no time, and enjoy free shipping on all online purchases.

Hassle-Free Returns

Your online order should make your world brighter. If it doesn't, take advantage of our 30-day frame restyle to get a frame that works for you. You also have a 90-day prescription adjustment window if your vision isn't right.

We include a one-year frame warranty that covers physical damage. Additionally, you can select ExpressCare+ when you check out, which offers complete protection and hassle-free claims.

 ExpressCare+ offers complete protection for your glasses and hastle-free claims.

When to Choose In-Person Shopping

Consider visiting an Eyemart Express in person if you're:

  • A first-time glasses buyer or someone with a new prescription.
  • Looking for a professional fitting for optimal optical performance.
  • Seeking expert guidance on frames and lenses.
  • Wanting to try on frames in person before committing.
  • Planning to use vision insurance benefits.
  • Taking advantage of specific in-store offers.

When to Choose Online Shopping

Choose shopping with Eyemart Express if you're:

  • A glasses wearer who knows your measurements.
  • Preferring to shop on your own schedule from home.
  • Taking advantage of specific online offers.
  • Shopping for a fashion or backup pair.
  • Reordering a pair you already love.
  • Needing a quick replacement for a broken or lost pair.
  • Shopping for a fashion or backup pair.

Shop for Glasses Your Way at Eyemart Express

 Shop for glasses your way at Eyemart Express. Book an appointment today.

Whether you prefer the hands-on experience of shopping in-store or the convenience of browsing from home, we're ready to help you see the moment. Trust Eyemart Express for in-person and online eyewear shopping. Founded by doctors who understand how clear sight shapes everyday life, we offer frames at every price point and special offers across both channels.

Ready to get started? You can shop online today to explore our full selection, or find a store near you — we have over 250 locations in 40 states. Expert support, quality lenses and glasses that fit your life. That's the difference.

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