Eyemart Express
Address
2901 W Broadway Ste 101, Columbia, MO 65203
Located across from Hy-Vee, in front of Walmart
Store Hours
Mon-Fri: 9am - 7pm
Sat: 9am - 5pm
- Bring in your prescription.
- Bring in your prescription.
- Get your eye exam at this location.
- Get your eye exam at this location.

Insurance Made Easy
Insurance Made Easy
We accept hundreds of insurance plans including EyeMed, VSP and many more!
We accept hundreds of insurance plans including EyeMed, VSP and many more!
Insurance InfoMeet Our Doctors
Meet Our Doctors
Jeff Jones, O.D.
Jeff Jones, O.D.
2901 W Broadway Ste 101, Columbia, MO 65203
Office hours
Mon-Fri: 9:00am - 5:00pm
In-Store Offers

When life happens, we're here to help with record speed
When life happens, we're here to help with record speed
Every frame purchase comes with a FREE 1-year frame warranty. Add on ExpressCare+ to cover all damages to frames and lenses. Defects and accidental damages are covered for a year!
Every frame purchase comes with a FREE 1-year frame warranty. Add on ExpressCare+ to cover all damages to frames and lenses. Defects and accidental damages are covered for a year!
Military Discount
Show your retired, active or non-active, veteran, or dependent military ID at checkout for an everyday 20% off.
School Faculty & Staff Discount
Show your valid school or university ID at checkout for an everyday 20% off.
Recent Google Reviews from Columbia MO
cheryl maddox
March 25, 2025
Great service and good quality at affordable prices!
Shelly Himmelberg
March 22, 2025
Had expert help choosing my frames, and my glasses were done in 6 minutes. Can't go wrong.
Janice Chape
March 22, 2025
Greeted as soon as I came into store. Technician explained everything they were doing and even helped me save some money on things on new glasses that were on old ones I didn't need anymore. Like anti glare for night vision, as I don't drive at night anymore. Great experience!!!
Tonja Mills
March 21, 2025
Eyemart Express has the BEST Optometrist in Columbia! Their office is immaculate and their staff is so efficient and kind. They have a huge variety of affordable and name brand glasses to choose from. They had my new glasses ready in 26 minutes! WOW Thank you, EYEMART ❤️
Sharon Hobbs
March 21, 2025
Very helpful. Explained everything in detail. Even help me pick out eyeglass frame.i love them and get lots of complements
Shannon F
March 11, 2025
Becca Reuterdahl
March 8, 2025
Kenny Stokes
March 5, 2025
Barb Campbell
March 2, 2025
It was snowing when I went to get my glasses. They offered one hour service. This was for reading glasses only which they said were free. We told them that we would not be back that day due to the weather and I live 30 minutes away. Me and my husband were charged 49.95 a piece for 1hr service that we did not want or use. We picked up our glasses 2 weeks later.
Harry Pinney
March 1, 2025
Fast courteous service. Answered all my questions picked out Fraim’s took measurements placed order. My order came in sooner than expected. Awesome.